It is the most professional outfit, almost certainly in Australian sport, I'm prepared to say, because of the winning streak that they've been on for such a, sustained period of time and I know yes shorter seasons and yes the the competition's a bit lopsided with the fixture and the draw but this is one of the most professional units to get the job done day in day out to rock up week in week out and generate the victory you cannot sneeze at it

No, and I think faultless is the perfect word to describe how they've been going the past few seasons.

And I do see how people can, at first glance, look at their wins and look at how the season plays out and think, oh, well, this is boring now.

We know almost every game how it's going to turn out with these guys.

But I think that's a very basic analysis of this club.

And I think you've nailed it on the head.

They're the benchmark and they're what we inspire ourselves to be.

We didn't really know what they were going to develop into but I think we're starting to see that now with the Suns.

So you sold Death Card before that, though.

Yes, I did.

The story with that is that I was actually working on edits for the contemporary novel when my agent asked me if I would be open to working on any IP.

And IP is basically anything where... someone else like comes up with the idea.

It could be like working for Disney or working for Marvel, or it could be like working for like a story studio or a book packager where they come up with an original idea and then they find a writer to actually write the book.

And so I told her, I said, yeah, I'm open to that.

Like, you know, I just want to write, you know, anything.

When you have something sell on proposal, like when you were doing like the IP stuff, is it sometimes of like you don't get to keep it? Like if you sell something like on IP or is it you do, but you just it's just a different route of doing things?

So before we jump into that, can you take us back a bit? What shaped your ambition growing up and how did you get into entrepreneurship?

Okay, so I think a huge part of why we wanted to become a women entrepreneur is because of our dad.

So actually growing up, my dad is an entrepreneur and he started a business with his brother.

So I think growing up, we saw just like a sibling relationship, doing work together, working together and consistently showing up for each other.

And then I think growing up, we all just, we knew like, oh, we want to do something together.

But obviously when you're young, like you don't really know what you want to do.

You just continue your studies.

What were the mistakes or doubts or setbacks that you faced