Are there any pillars of commercial fiction that you could point to? Or maybe if not that, just, I guess, words or ideas around what makes fiction commercial for children?

Okay, so there are definitely some writers in the world who will say, I do not write with a reader in mind.

I write for myself.

I write the story that is kind of meant to be written.

Those books can be commercially successful.

Of course they can.

In fact, some of the most commercially successful books are books that start like that.

What is this? How do you then go about presenting this to the publisher? What is it that you need to show them so that they have enough to buy to know that they can go ahead with the project?

It feels tough bringing it back to purely investing after that, but would love to hear how you do the same when looking at investment opportunities.

Yeah, I think if I'm doing my job at our best, we want to find Ariel when John's 24.

And to do that, we really do have to be open minded.

We have to be willing to roll up our sleeves and do a little bit more work than is easiest.

I want to not only be able to find Ariel.

the funds that already have a track record of success, but be able to find those spin outs and those high potential people where we can take those bets early.

Because at Cambridge, we've done this so many times, right? Like we know what the pattern is.

How do you know when you're wrong versus just not right yet?