The next question might be, some people might be thinking about, could I build this myself? And maybe this is a segue for us to bring Jasmine into the conversation.

Hello everyone, I'm Jasmine.

I have a deep consumer health and healthcare background.

I've launched many products in healthcare and that's the lens and experience I bring to Victoria because I'm building for people like me who are launching and building products.

To answer your question directly, Tom, so I was in the same shoes a few months back when I was at Pfizer.

I was building many initiatives there.

And the question that we were debating at that time was, do we build behavior simulations or digital twins in-house or do we buy an outside vendor? And the reason this question comes up is large companies, especially the ones like Pfizer and Fortune 100, Fortune 500 companies, they have so much data about their customers that they think that, oh, I have access to so much data.

Like how heavy of a lift would it be for them to just, why can't they just hire some smart engineers from Berkeley and just do it themselves?