That tipping point of potentially changing that, how do you go about or what do you recommend people think about getting comfortable with that idea?

I know it can be a lot and it can be overwhelming, especially for established businesses.

They have more than just their logo.

They may have their cars wrapped.

They may have uniforms.

If they have an office space, they might have signage everywhere.

So it is a big investment and a big change.

We love to talk transformations here of the outcomes and you've already sort of alluded to some of them of seeing sole traders become more established businesses and I'd love for you just to share, again, you don't need to give specifics of individual businesses or people, but what are some of the transformations you've seen when somebody's come to you with either nothing or a poorly aligned brand to then have something that they've got a strategy in place and they've actually started to roll that out into the world? What have you seen and what's been the outcomes of that?

So what's an action? What can our listeners do to get them out of overwhelm and start them on their branding and online presence journey? What can they do themselves? Yeah.

So number one, do the research.

That's my main thing.

If you are in a position that you're looking to get your branding off the ground and you can hire a designer, do the research for who you're hiring.

Cheaper is not necessarily always better and the most expensive is not necessarily the best either.

Find someone that designs and creates in the style or has the expertise within the industry sector that you're working in and can create something from knowledge.

And they're providing you with a brand strategy.

So what's a resource? What have you got for them? How can they find it? What is it? And how can they find you?