Love it.

Exactly.

So then we kind of get into shipping and this is actually one of the biggest cost centers for a lot of e-commerce brands in general.

And this is where we had a lot of leverage within that.

So Amazon thankfully now has international programs, whether it's AGL, but also using freight forwarders and using all that kind of stuff is making sure and this is something that i'm going to come to a lot something we implemented last year is we're always doing rfps so requests for proposals we have the requirements ready so even when we're asking for a shipment from china right now what we're doing is we're sending the same requirements to three or four vendors or three or four shippings and then we're also getting agl's code we're comparing it to others and then even within agl and you can also depending on your volume again you can request a certain contract rate if you ship at least one one a week you can talk to your agl rep and by the way on a side point agl reps are the best reps in amazon they're very active there they give you their whatsapp numbers that's kind of a side hack whenever this comes up but we we love our agl reps so just looking at that seeing what you can do that then within going back to shipping is condensing your product is i mentioned it a little bit briefly is looking at the fee classification of your item sometimes you're half an inch away from the lower fee classification and looking at your product can you mold it in a certain way because that has downstream implications because if it's cheaper all the way from the start you get you fit more in a container you get a lower fee classification if you're shipping it to awd you get more in a box awd charges per box just one example is like even talking about awd right and sorry i hope i'm not getting too technical but this is a good example as we had a certain brand that we're working with they were fitting four items in a box the box was 20 pounds so each item was five pounds And it was fine.

They were fitting in a container, but they charge you $2 and 14 cents per box, not per item.

So that same box, if there's four items in a box, that's 40 cents an item just on the AWD fee.

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