Okay, if we could go back to one moment in the growth of Noble Studios and make a different decision, not because it failed, but because of the personal cost, do you have something you'd have done differently? Not because it failed, but because of the personal cost.

Yeah, I do.

And I think probably what I would say is I wish I would have done this earlier.

And oftentimes when I talk to entrepreneurs, stepping out of their lane, what they're known for, what they're good for that got them there, that element right there.

And I'll tell you, I know the date.

It was December 2008.

That's how much I remember this.

Was there a moment when the company from the outside looked wildly successful, but on the inside you were questioning everything?

If someone was asking you specifically about Noble Studios and what makes your strategy, your company, your methodology different from other people in your space, what would you say are some of the defining, differentiating factors that you bring to the market that maybe other companies don't?

Yeah, well, first of all, so many things you just mentioned there, like video games.

My wife and I, we always do a dry quarter, and we try to fill our times on weekends.

And we literally bought a Nintendo Switch over the holidays, the two, excuse me, and we were playing Ninja Turtles just on Saturday.

I'm 45, so I grew up with games as well.

And I love the fact that you, you know, you have such a great relationship with your own kids and stuff.

I think that that also is a testament to a good leader, right? Is that you don't have to fill all your different cups, if you will, like, you know, where you overflow the business cup and you underfill, you know, the personal cup or the hobby cup or the family cup or whatnot.

So with the space that you're in with, you know, creative digital performance and marketing in general, Where do you see what you do for a profession changing or evolving in the next 12 to 18 months with the advent of AI and everything else that's going on with what we can integrate into our companies and businesses?