Skip to main content
Jarrett Walker

Jarrett Walker

Consultant and author

Jul 13, 2026

10:50
Okay.
10:50
And so if we, and what we have found repeatedly is that we can j- we can produce ridership increases by designing the network to be more useful to more people so that more people get a yes when they look that up.
11:06
That's fundamentally what we're doing.
11:07
We, but the interesting thing about access to opportunity is that the very same measure gets a lot of other people interested who don't think they're interested in ridership.
11:15
Because ac- because what we're actually measuring is, okay, for every person in the city, where they live, how many useful destinations, like possible jobs they could hold, places they could shop, places they could w- study, how many useful destinations can they get to in a reasonable amount of time, like 30 or 45 minutes? And then we sum that across the whole population, and that's our measure of access to opportunity.
11:41
And the cool thing about this is that you can calculate it regionally and then you can also zoom in on any geography you want.
11:48
If you wanna zoom in on a particular municipality or electoral district or, or, um, elected official's district or whatever else, you can do that, too.

36 MINS LATER

48:20
Yeah.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.