Yeah, so instead of putting builders against each other, it's still essentially getting tended in some way, but it's just like all the elements being broken down rather than at the top level.

Where we can, if everything's specified, we can generally get a fixed price quote for it.

If it's not specified, we use previous projects' prices rather than just guessing.

We don't just go and say, oh, we want to say a PC sum for tiles at a cheap rate.

We'll go, well, this house deserves this value tile, so we'll allow that.

And then that's up to the owner whether they actually want to spend that or not when the time comes.

But things like plumbing is generally something that we can get fixed price and two or three quotes for, no problem at all.

And then what's the difference maker, do you think, between builders that make it and look successful and the ones who don't?