Next thing I want to ask you, Jared, is, What do you wish more people understood about owning a small business?

Oh my God, there's too much to discuss in 30 minutes.

You're right about that.

But it's a lot of grind.

It's a lot of hard work and people think, I'll use a good example.

I'll break down our finances.

Donna may not want me to do it, but that's all right.

Next I want to ask is, how can social media conversations lead to meaningful action offline?