Yeah,

that's true.

And, um, we were able to.

launch it with the with the whole launchpad, we actually hired a book publicist to handle the publicity and, you know, doing all of that marketing.

And we still want it to be available widely on Amazon, through bookstores and everything else.

But really, we wanted to as much as possible steer anyone who heard about it to a landing page on our website, so that they could either if they're especially if you're buying the ebook, they could click on a link and buy it through our Shopify account and just have it sent to them, right, in an EPUB file format or even a PDF.

That was really great because that's the way that we make basically all the money, right? There's like very little overhead with an e-book, right? Because the file is already created.

also by that effect because we've kind of