also

expedites a lot of the processes for us in terms of like, you know, searching through files.

Like, like I was just using it yesterday, we're building a campaign for a client and we were trying to find some images that'd be applicable.

So, you know, two years ago, like I would have to either download or, or, uh, you know, pull up on our cloud, like all the different images and videos and content assets that we've created for this client.

And like, kind of like one by one search them, like, is that good? Is that good? Is that good? Whereas now I can just plug it into, we use copilot and I can just plug it in there and it's, it can pull the images that are best utilized for that campaign.

So what would have taken me an hour or two, two years ago, took me a minute or two now, which like, that's, that's the biggest difference.

I think, um, I think where there is opportunity to utilize it from a marketing standpoint, even if you're a novice user, is if you're a small business and you have a limited budget, you can get away.

So how are you getting in front of them? What did you do in order to be seen by your clients? clients and get business

Can you talk a little bit about what does that, like, relationship building look like for you?

Yeah, I think it's a bunch of things.

I think it's, you know, like...

if I were to like go across the board of the people we work with, I think there's like commonalities, you know, and like, in terms of, you know, just personal interests and beliefs and like, you know, value systems, I think, you know, for the most part, I think that's an easy one.

Like, you know, I think, you know, generalizing a little bit, but like, you know, I could go have a beer, you know, go golfing with most of our clients because like, there's, again, there's some commonality there.

And like, there's, there's that kind of relationship.

I think part of that is, is like earning their trust.

So When you first brought the two businesses together, what was the very first thing that you noticed that you were like, okay, this is like the first thing that we have to figure out?

Is there anything there that you think is worth expanding on? Like, okay, maybe you're not coming out with a new product or service, but you need to come up with a new innovative way in which you're branding if you want to carve out a market for yourself.

Yeah, there's an element of copycat marketing that goes on there, and it's like, everybody kind of follows the trends in terms of how they're doing it, right? And I think what we're seeing right now is successful campaigns are becoming more experiential in terms of how people can engage.

And it's like engagement, engagement, engagement, right? And quality over quantity, like all those things, buzzwords, whatever that you hear.

I think if you were to go back 60 years 100 years whatever it was when like you know tv ads started or whatever it was you know like i think you'll see that like that's really just the product of like a constant development of like you ever watch mad men and like you know the idea the idea is where you know they're always trying to come up with new kind of ideas for products and like i think i think that's just the net result of people always trying to find that edge or that push right like what if we would have been doing this way like i don't think that that's so much a matter of like effective versus ineffective i think it's just trying to find ways to better engage with their audience and the one thing i'll say too is that they're which is maybe less that but the result of that is a one more so than ever like when i first got into marketing and sales in my early 20s like roi wasn't like a thing like it was i mean it was but it wasn't something people were concerned about right it was like people were concerned with brand awareness like they weren't necessarily like okay one dollar and equals two dollars out or whatever where so i think there's you know a renewed focus on that roi because of the data like now you can actually test engage that so there's that piece of it but At the end of the day, people are always just trying to find the best way to sell all of us something.

And trying to break those boxes as best they can to get in our faces and get us to purchase.

I'm always driving the team towards these things that you find yourself repeating often.

Yeah, I think, I don't think any of them are super groundbreaking.

One big thing is just being proactive, which isn't like, again, nothing super special or fancy, but it's just, I find in the marketing agency world, I mean, when you're dealing with like, I think we've got about 40 retainer clients that we deal with on a monthly basis.

We both had our own

vision and ideas for how we wanted things to work and how we thought they should work.

You know, I think for us a little bit easier in the sense that, you know, it probably goes without saying we were in the driver's seat a little bit on some of that stuff.

But whereas I'm sure, you know, if you were to give, you know, that group truth serum, they felt like they were at the disadvantage and it was never intended to be that way, but that's just the optics of it when one gets acquired.

Right.

Um, you know, we, we went from like 10 people to 26 overnight, which was like, that itself was like a big, you know, eye opener and just like, it just totally shifted the dynamic of how we operate and like how we organize ourselves.

Um, you know, not in a bad way.

not only their brand but their word of mouth marketing you know people talked about them because their customer service was not only exceptional but they went above and beyond and it became a point for storytelling and like brand love um i hadn't thought about it as much from the context of b2b um can you talk about that idea of where why you think that customer service is kind of an unlock for the agency world in which uh you're able to establish great client partnerships but also being mindful that projects can sometimes drift out of scope, timelines aren't always adhered to, what are the internal boundaries that you establish to make sure your clients feel supported, but you don't suffocate your internal team.