How can reops teams enable more faster research when timelines are more compressed than ever?

Yeah, this is the seminal question of our time, right? You know, I think it really comes down to like redefining what fast means and like redefining what delivery means in that context.

Because, and this just comes, again, I know I keep cycling back to like, what are your goals, right? What is your organization's goals with that research? What's driving that need for quick insight, right? Is it a go to market launch? Is it some external pressure? Is it a competitor? Is it something about an opportunity that we're seeing in the market? There's all sorts of underlying causes that drive that frenetic need for speed.

And by starting to understand that, that's where I start to work backwards to methodologies and then to tooling and processes and things like that from there.

Because there's a lot of value that you can get, obviously, from like, you know, there's a million usability tools out there that'll promise results in an hour, right? And you can get something that resembles insight or research in that short period of time, but it often turns to be kind of fluff, right? It's something that may not, and fluff at best, and at worst, it's dangerous in the sense that it is something that masquerades as insight that could be then taken and run with and applied to the company's detriment.

That's one of the dangers of AI, right, is it's so convincing, whether it's through hallucinations and through the faux detail it provides.

It can be really dangerous for things in the name of speed to take and run with.

Any tips on getting into the UXR re-op space as a newcomer with minimal experience? This is from Retuja.