How are you approaching that?

It's a great question.

We actually spent the partnership met Tuesday morning, so two days ago, and the whole focus was building that scattergram plot chart of where should we prioritize AI projects development? What should they go against? highest and best use, biggest sort of opportunity related to MOEC, return, dollars invested, like all those sort of levers are available on sort of this 3D chessboard.

And the one that I'd say sort of comes up more often than not is How ready are they to even start to have the conversation around AI? And I think just jumping to it doesn't really work, right? Which is somebody's got to own it internally at the company.

They've got to want to make the changes.

They've got to want to deal with sort of the ramifications of building with AI because it isn't just a set it and forget it as much as People are like, oh, the agent just keeps running.

You and I all know that that's not really the case.

this is something we can do or are there other bottlenecks that you pay attention to?