So tell me about this kind of quote unquote bet you had with your wife that kickstarted your, your rapid rise in golf content.

Man, of course.

So, um, long story short, um, I love golf.

That's what I do.

I try to do it every single day.

But, um, I was looking on Instagram, and of course, I seen different content creators doing golf.

And of course, I'm like, "Man, these guys are traveling, they having fun, they co- uh, collaborating with one another." I felt like I could do the same thing, right? Um, I knew I had a pretty good swing.

What, what was that kinda journey like for you in the creative space in terms of capturing content?