Can you tell us what Education Through Music does?

Sure.

Education Through Music is really a unique organization, and when I say that, I'm, I'm really not overstating.

We provide music education K through 12 to underserved students in New York City public schools.

[clears throat] We reach around 20,000 students every week, but the thing about Education Through Music is, is we provide this as a core subject.

We don't just come into the school and p- as artists and have students, you know, watch performers or hear performers.

We are embedded in the school, and we are so much embedded in the school that it becomes part of the climate of the school.

[laughs] Let's talk about marketing for a little bit, okay? So how do you and Education Through Music approach marketing?