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Janice Porter

Janice Porter

Relationship marketing strategist, LinkedIn trainer, and host of the Relationships Rule podcast, based in Vancouver, BC.

Oct 18, 2026

AudleyHOST
8:27
That doesn't change.
8:28
That's so true.
8:30
You know, I don't, this probably isn't super relevant, but it's very on my mind right now.
8:36
I had a, um, I, I had a, what do I call it? Um, uh, a thought I had a, um, And it's like something comes to me sometimes.
8:50
And this person came to me this morning.
8:52
And it was a woman that I have met before.
8:56
Only through Zoom over the last few years.

47 MINS LATER

AudleyHOST
56:10
I'm excited now.
8:42
Like, so how would I begin?
8:44
So one of the things that I do with my clients, and this is usually the last thing that we do, is we create some kind of a calendar or a weekly and daily tasks.
8:52
All of them pick free to start with, you know, that kind of thing.
8:56
And again, depending on what your goal is, right? Because one of the things I would say is skip scrolling.
9:01
Don't be scrolling the newsfeed.
9:03
However, if one of the strategies that you need to use is to be more visible in certain people's world, so you pick those people that are your connections, are prolific content writers, and you have those people's names written down so you know who they are.
9:22
We put them in a specific saved search account.

7 MINS LATER

16:47
Is there anywhere else?
17:21
Yeah.
17:21
And when you go there, you can see, I think there's two things now, grow and catch up, and these are two different strat- um, lists of people that are giving you to newsletter or inviting you to an event, and in the catch up, it might be their birthday, an anniversary, a new job, whatever.
17:38
You can actually look, okay, whose birthday is it? Okay, don't just click wish them happy birthday, but actually go to their profile and send them a personalized message because you haven't talked to them for a long time.
17:49
Ma- like, "Hey Bob, it's been a minute.
17:51
I can't believe it, and now it's your birthday.
17:53
So I just noticed that online," blah, and maybe you say something else, but it's a message, a private message.
17:59
Maybe you do a voice message.

6 MINS LATER

23:38
... over and over and over again.

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