So Janice, do you want to talk about how you're using the Ipsos framework internally?

Exactly.

Yes, you've mentioned it and Eva as well.

So we're using it.

And actually, we really try to look at the emotional sides there.

And I have quite a nice example that we just found out a couple of weeks or months ago from one of my countries, from my region.

It's quite an interesting one because I came across...

I'd just like you to tell everybody a little bit, Michael, about your CX Week and what the focus was there and the role of the forces in that discussion.