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Janeeka Benoit
Dr. Janeeka Benoit, DO — double board-certified internal medicine and sports medicine physician and founder of Invessel Health & Wellness, a telehealth weight-management practice based in Murfreesboro, Tennessee.
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Oct 20, 2026
Why Hiring a Marketing Company First Was the Wrong Move and What to Do Instead When You Launch Your Practice - Part 1
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1:51Anne GonzalezHOST
So every time I have someone on, we always talk about how did you get into, whether it's DPC or concierge, just your, your practice, how did you get into that and why?
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2:04Janeeka BenoitGUEST
Well, I graduated in 2021, so we were still very much in the height of the pandemic and basically sports wasn't happening.
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2:12Janeeka BenoitGUEST
And so, I knew that, okay, I want to work as a sports medicine physician, but if it isn't sports medicine, then I would have to do primary care.
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2:22Janeeka BenoitGUEST
And just in the way that I've seen primary care as a resident, I was just like, I just don't want to deal with that.
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2:29Janeeka BenoitGUEST
So I went into locums and I became a locum physician and I carved out sports medicine into in primary care settings during my locums.
17 MINS LATER
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19:22Anne GonzalezHOST
i mean if you never make the ask you just never know right so that's great advice absolutely Anything that as you've grown your practice, anything that you felt like was maybe not the best thing to help your practice? Maybe you wouldn't have done it if you had the chance to do things over again.
Choosing Autonomy: How Dr. Janeeka Benoit Built Her Own Path in Medicine and Wealth
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6:56Janeeka BenoitGUEST
I knew that I did not want to go solely into primary care just because it's a lot of work.
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7:05Janeeka BenoitGUEST
And I really wanted to also implement my sports medicine skills because even though you go through a fellowship, you got to be in the real world, in the real sports medicine streets to implement what you've learned during fellowship because it's just one year and you have to implement what you've learned during sports medicine fellowship after fellowship.
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7:23Janeeka BenoitGUEST
And so what I did was I said, okay, what I'm going to do is that I'm going to go into locum tenens and I'm going to work as a primary care physician, but also market myself as a sports medicine physician.
6 MINS LATER
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13:18Lisha TaylorHOST
Can you talk a little bit about that? how you set things up? How did you figure out what to charge? How did you find a location if you have a building? Did it take you a long time to get patients? Did you have to work and do other things on the side? Like what was it like from the moment that you decided to start your own business to the moment that you would say you were profitable and making enough money to be able to support yourself?