And with the constantly shifting landscape around consumer privacy and cookie deprecation, how has your team had to change the way it sells? And what do UK buyers really care about now when they're choosing a tech partner?

In terms of what we have, in terms of what Captivide, I'll put it Captivide specifically, you have to have something unique that you can talk about in market.

So, Captify's USP is their search intent data.

You know, it's the only company outside of the walled gardens that has this level of search intent data.

So, it's important to be able to talk about something different.

I mean, Captify moved to cookie-less targeting some time ago.

And actually, in answer to the deprecation of the cookie, and as it's turned out, actually... you know, the cookie is still here.

in.