How did we get into that in the first point, Jane? And, um, how, how has the thinking changed around how we might think about worming over the last few years?

Yeah.

Okay, so well I think there's a couple of things.

I think, uh, the parasite probably that drove most of our sort of regular interval dosing where you would treat at certain times was, was the large strongyle parasite, Strongylus vulgaris, 'cause it's highly pathogenic.

So I think that sort of, uh, as a sector there was a, a, an encouragement to say, "Look, you need to keep that one, uh, under control," and the best way to do that i- is to, to use drug treatment because it has a long prepatent period.

It's inside the animal for a long time, and you need to regularly treat to keep it under control.

Um, and I think at the time there was not necessarily the same awareness that if you keep using drugs in the same way, it's that antimicrobial resistance.

Do you wanna talk a little bit about that, Jane, and about what we know about how people choose to do things from an hu- a human behavior perspective?