And then what happens is, is it correct that then it starts to create its own kind of tourism where people kind of make the pilgrimage to purchase books there? Yeah.

Yeah, so it's sort of like it's a placemaking and branding idea where it becomes a town of books and that draws people to it because people are drawn to the clustering of bookshops and the opportunity for serendipity and to go there and just explore and wander around.

The International Organisation of Booktowns is an international organisation that these booktowns joined.

And so that they sort of have opportunities to share ideas and information.

And there's a website for the International Organization of Book Towns.

So, you know, I can share that with you later if you like.

But it's fantastic.

In an age of e-readers and digital content, why do you think physical secondhand books hold such enduring appeal for travellers and collectors?