Right.

I mean, that's another thing.

The amazing thing about technology is that you can build things yourself, but not very often is that the easiest way.

And unless you have really great talent, it's not the best way either.

So you have to create relationships, you have to create partnerships, and you're going to be dependent on them.

And then I think it's about diversifying what your relationship is with your customers.

Now, if you're in a B2B, which is, I feel like now, personally, I'm moving more into that.

So how do you help bring more structure without the bureaucracy? How do you strike the balance between discipline and agility, for instance?