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Jane Emma
Co-founder and CEO of The GoodFor Company, a Carlsbad, CA-based water filtration company, and a frequent podcast guest on water quality and hydration.
3
APPEARANCES
3
PODCASTS
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Oct 14, 2026
Your Water Filter Is Lying to You: Tap Water, Reverse Osmosis + Remineralizing | Jane Emma
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50:01Jane EmmaGUEST
But I would say that even as somebody who I have a hydrogen generating bottle, I got mine from Lumati.
8 MINS LATER
Tap Water Contaminants: The Hidden Cause of Low Energy and Hormone Disruption with Jane Emma, The Goodfor Co. (Ep 131)
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11:33Jane EmmaGUEST
transport into the cell itself, right? So you're going to be peeing out a lot of it.
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11:38Jane EmmaGUEST
So I think electrolytes have their place, right? Like for example, if you live in a very hot environment and you're constantly sweating to a degree, right? Or if you're working out or if you're in a sauna or whatever it is, some sort of sweat situation, electrolyte packets are good depending on which kind in the moment to quickly help you rehydrate.
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11:59Jane EmmaGUEST
But when it comes to like taking it every single day at every single point, like A, it's a waste of money.
11 MINS LATER
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22:45Amber BergerHOST
Like you might as well get the best one that's out there that is already paying attention to all those details, like you mentioned.
What’s Actually In Our Water? PFAS, Chlorine & Pharmaceuticals | Jane Emma
2:51

Courtney SwanHOST
What's the difference between filtered water and purified water? 'Cause I feel like brands use these interchangeably, and they get really confusing.
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2:58Jane EmmaGUEST
So much, and there was, a couple days ago, I had a client, she's building a home in Miami, and she was like, "Oh, what is this filtered faucet situation?" I was like, "Okay, so send it over.
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3:09Jane EmmaGUEST
And in the same breath, in the same sentence, they use filtered, purified water, [laughs] and I was like, but those things technically in the industry mean different things.
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3:19Jane EmmaGUEST
So filtered goes down to, like, five micron, okay? I know that doesn't mean a lot to people, but just hold on.
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3:26Jane EmmaGUEST
So five micron, whereas a purification system, like a high, uh, like a highly certified proper purification system, goes down to .0001.
48 MINS LATER
