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Jane Emma

Co-founder and CEO of The GoodFor Company, a Carlsbad, CA-based water filtration company, and a frequent podcast guest on water quality and hydration.

Oct 14, 2026

49:53
Yeah.
49:54
There's a lot of awesome, you know, really promising studies.
49:57
I am not a hydrogen water specialist, so I definitely like to stay in my lane.
50:01
But I would say that even as somebody who I have a hydrogen generating bottle, I got mine from Lumati.
50:07
Okay.
50:08
It's $200 and they have the data.
50:11
Yeah.

8 MINS LATER

58:11
No idea.
11:32
Because it needs to
11:33
transport into the cell itself, right? So you're going to be peeing out a lot of it.
11:37
Absolutely.
11:38
Yeah, absolutely.
11:38
So I think electrolytes have their place, right? Like for example, if you live in a very hot environment and you're constantly sweating to a degree, right? Or if you're working out or if you're in a sauna or whatever it is, some sort of sweat situation, electrolyte packets are good depending on which kind in the moment to quickly help you rehydrate.
11:59
But when it comes to like taking it every single day at every single point, like A, it's a waste of money.
12:04
You don't need to do that.

11 MINS LATER

22:45
Like you might as well get the best one that's out there that is already paying attention to all those details, like you mentioned.
2:51
What's the difference between filtered water and purified water? 'Cause I feel like brands use these interchangeably, and they get really confusing.
2:57
So much.
2:58
So much, and there was, a couple days ago, I had a client, she's building a home in Miami, and she was like, "Oh, what is this filtered faucet situation?" I was like, "Okay, so send it over.
3:07
I'll do my comparison," you know.
3:09
And in the same breath, in the same sentence, they use filtered, purified water, [laughs] and I was like, but those things technically in the industry mean different things.
3:19
So filtered goes down to, like, five micron, okay? I know that doesn't mean a lot to people, but just hold on.
3:26
So five micron, whereas a purification system, like a high, uh, like a highly certified proper purification system, goes down to .0001.

48 MINS LATER

51:15
So let's talk about what does that mean, that it's getting structured?

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