And give us a little bit about how you came to be and got into legal and the whole nine yards.

All right.

Awesome.

So I got into legal.

I was kind of doing general marketing stuff.

My first business was in the consumer product space.

And to kind of abbreviate that, I learned some really interesting things by being in two completely different markets at the same time.

What's your take on the difference between unaware and aware markets?

On behalf of your clients, right?

Yes.

Yes.

And I formerly had done that in like my first startup, which was like an e-commerce thing.

But basically, I had the skill set, so I had the ability to create these elaborate funnels.

So at this point, we're talking like two thousand fourteen, two thousand fifteen, and the word of the day was SEO.

So everybody and their dog was going out and saying, "Oh, yeah, I'll get you on the first page of Google," but fine print is it's gonna take you six to twelve months to get there.

Why was that?