Just tell us how that came about.

Sure.

Well, this is something that I have to give all the credit to Kent.

Um, he has been wanting to do this for more than 20 years because, uh, as I just mentioned, we actually created the very first cervical pillow in 1969.

And we knew that there was a better way to provide more custom support to a patient to observe their op- optimal sleep posture and, and to achieve the optimal sleep posture.

And so, uh, through technology, through three-dimensional camera and imaging, um, we actually are now able to, to measure the head, neck, and spine and to, to actually custom carve and custom create a pillow that's made specifically, um, for the person that it's being photographed.

So, uh, it's really been amazing.

How does foot support affect a runner's endurance?

special sauce?

I like this question too.

Thank you.

The thing that makes us special and different and unique and successful in what we do, which is, you know, we've been around for 75 years and we wouldn't be here if people didn't make what we did.

And that is that we support all three of your feet.

A lot of traditional orthotics will only support, you know, your inside arch and maybe something here towards the bottom of the foot.

This lateral arch support is just as important.

So what would be a typical patient then? Because I was on learning more about foot levers and there was mention about people that were pregnant, like we were talking about athletes, like what's, what's your sweet sauce for, for you, for foot lever?