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Jamie Edwards
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Jul 13, 2026
Jamie Edwards on What Separates Top-Tier MSLs From Average Ones
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2:42Michael PietrackHOST
So what do you teach your MSLs to do as like the very first step, assuming they've never met with this KOL before?

Jamie EdwardsGUEST
So one thing that I would think about, and we can look at it in two different scenarios, really.

Jamie EdwardsGUEST
You have thoracic oncologists that you've been calling on, but now your company wants to call on a gynecologic oncologist and your company doesn't call on GynOx.
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7:06Michael PietrackHOST
from the KOL interaction, what other preparation work should the MSL be doing for the KOL interaction?
MAGASINET JENNINGS: Fodbold og samfund m. Wrexham, St. Pauli, Athletic Club, VSK og Aarhus Fremad
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Jamie EdwardsGUEST
I think that the first thing is not to make the mistakes that I've made in the past.

Jamie EdwardsGUEST
I've had 20 years experience in similar roles and made lots of mistakes, done lots of really good things as well with, with community engagement.

Jamie EdwardsGUEST
Um, my approach to it at Wrexham was to really look at the, the story of Wrexham.

Jamie EdwardsGUEST
So Wrexham was born by a chairman that was, um, the chairman of the local cricket club, and he went to the local mayor and asked for a football for, for the kids to play during the winter, and that's where they, where the current first team play at the racecourse.

Jamie EdwardsGUEST
So we are trying to use the similarities of, of how the club was founded and deliver those types of community engagement within the, the communities that Wrexham has created within Wrexham, but also globally as well.
8 MINS LATER
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23:29Nicklas DegnHOST
Men hvordan oplever du det? Der er plads til jer begge to deroppe og sådan generelt i fodboldmiljøet i Aarhus.