What are your thoughts on, because how did you end up being involved in the online responsibility network, Jamie?

So I'm a marketer by trade and I kind of lived in the corporate world for a long time, whether that be, you know, with big brands like British Airways or most recently in a corporate travel agency.

And then I moved to Trust Alliance Group, which is the holding company of, you know, of online responsibility network.

And it just felt more of a role with purpose.

So less about the money and more about how it makes people feel, which was really appealing to me.

So yeah, I was tasked in helping bring the product to life and then obviously bringing it to market, which hopefully everyone saw recently when we launched the inaugural online responsibility day, which was just a moment for us to really frame online safety.

I think often we take a lot of it for granted.

And yeah, what was the feedback? What did people say to you?