Maybe sort of the elevator pitch version of it, excuse me, kind of your background, Jamie, how you ended up in this crazy world and what you're focused on today before we dive in.

Yeah, wow.

Thanks, Connor.

And by the way, Adam, we're going to circle back.

You said a word that's key to my heart, signals.

That's going to be an important part of this whole conversation today.

However, Jamie King's story in a Cliff Note version, if you know what Cliff Notes are, we're going to bring those back.

What's the difference between the data that those companies provide and the data that the company that you work with now, Weiland, provides for your typical short-term rental brand, hospitality brand?