What is that thing?

Oh, well, at least in terms of media and everything, like advertising spending is down.

And then also like even, even Aurora mentioned this in their 2021 investor report that autonomous trucks could do the same thing that happened in digital advertising where Google and Facebook now dominate 70% of the industry for digital advertising.

So basically those tech companies have media outlets by the balls and they do a lot of advertising through those media outlets.

So basically Yeah, the corporate capture of the media is like full blown.

And that's why I've had so much trouble getting the Stealing Fire published.

It took me three years to find a publisher that would take that into account.

They have a closed track up there for winter driving that they're playing with.