Mm-hmm.

Right? I think that was a very, uh, organic kind of transition.

I hired our first...

So I have a very talented, uh, practitioner and leader now, Edgar C., uh, who I met because I posted a LinkedIn post, and I was, like, still in Union Square, and I, like, held a sign over my head and I was like, "Book a meeting with me and I'll pay you $1,000." And he, like, out- continued to outbound to me, and he sent me all these plays, and he eventually, like, sent me a cactus 'cause I have a-- um, I'm wearing, my LinkedIn photo is a fake, it's like an AI image of me as a cowboy.

Um, so he sent me a cactus, like, to the office.

And so we met, and I was like, "Oh, this kid's actually extremely talented." Uh, so Edgar started by doing the very traditional.

We had, we had, uh, hired a go-to-market, like, engineering, like ag- like a clay agency basically to run our top of funnel.

Yep.