
James Sutherland
Australian cricketer and former CEO of Cricket Australia
8
APPEARANCES
5
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Jun 15, 2026
Scraping Off Lip Balm | ’26 EP 092
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Nick RiewoldtHOST
So 2028, it is going to North Adelaide, but then 29 and 30 back in Victoria locked in.

James SutherlandGUEST
So, I mean, the big story around this is for us, we've got seven years of certainty as to our government partnership and also, I guess, host venues ultimately for the Australian Open.

James SutherlandGUEST
it's really important for golf because if you think about you know australian open tennis or or afl grand finals or whatever they know where their event is going to be every year we don't know that with golf and we've got to go and plug into a new venue uh every year so it's a it's a great position to be and to have that certainty and it helps with our i guess aspirations of being one of the top 10 golf tournaments of the world
Nick RiewoldtHOST
What about the relationship between Golf Australia and the PGA? Can we expect an even bigger, better field moving forward in the Australian Open?

James SutherlandGUEST
Yeah, well, we announced last week that we were extending our co-sanctioning arrangement with the European Tour, the DP World Tour, and for the first time ever as part of that, a partnership with the US PGA Tour.
Breaking News: James Sutherland: The 2027 Australian Open to be at Peninsula Kingswood, with a 'Significant' Lift in Prizemoney
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James SutherlandGUEST
Since then in August, uh, we announced that, uh, Augusta, um, will provide the winner, um, of the Australian Open a, a ticket to play in the Masters.

James SutherlandGUEST
That was obviously an extension, um, an extension with the R&A and the Open Qualifying Series where the top three get to play in the Open Championship.

James SutherlandGUEST
But then, uh, the success of the Open, um, DP World Tour extension, this PGA Tour, we've announced South Australia and Victoria as hosts, and Capital.com as the, the, the title partner of the Australian Open.

James SutherlandGUEST
There's a whole lot of things that have happened, um, that really do elevate, um, our National Open.

James SutherlandGUEST
Um, we have, we have seven years of certainty now as to where the Australian Open is gonna be played and our state government agreements.
8 MINS LATER
Rowey & Timmy G Podcast - 11 June 2026
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57:19Stephen RoweHOST
Who are some of the big names you've already got committed or the ones that are on the hit list?
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57:33James SutherlandGUEST
And what we always do is we prioritise the Australian players to... try to make sure that we're in a window of time that allows them to commit.
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57:48James SutherlandGUEST
And one of the things that surprised me coming into golf is just how important the Australian Open is to the Australian players.
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59:49Tim GineverHOST
How open, I would say, the PGA, are they becoming more open is probably what I'm trying to get to with the flexibility of other tournaments and being involved and getting elevated.
INTERVIEW: James Sutherland - 11 June 2026
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3:40Stephen RoweHOST
Who are some of the big names you've already got committed or the ones that are on the hit list?
J
3:54James SutherlandGUEST
And what we always do is we prioritise the Australian players to... try to make sure that we're in a window of time that allows them to commit.
J
4:09James SutherlandGUEST
And one of the things that surprised me coming into golf is just how important the Australian Open is to the Australian players.
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6:10Tim GineverHOST
How open, I would say, the PGA, they're becoming more open is probably what I'm trying to get to with the flexibility of other tournaments and being involved and getting elevated.
Golf Australia CEO James Sutherland joins the show
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Damien FlemingHOST
And the move, CEO of Cricket Australia to CEO of Golf Australia, um, what, what about the different cultures? Is there similarities, um, between the players and administration and all that sort of, um, str- actually getting the scheduling right? Is there, is there things to compare with cricket?

James SutherlandGUEST
Obviously, the players themselves are individual contractors rather than people being contracted like they are at Cricket Australia.

James SutherlandGUEST
And we're probably a, a smaller player in the world of golf, and so we sort of, uh, we have to sort of fit in with, with everyone else.

James SutherlandGUEST
Um, we'd like to think that's changing with, you know, the way that the Australian Open's developing, but, um, yeah, it, it's a smaller sport and the revenues don't flow from television in the way that it does in cricket.
14 MINS LATER
Governance in Sport: Passion, Purpose and Performance with James Sutherland, CEO, Golf Australia and Lisa Yen, Chair, Basketball NSW
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4:54Phil ButlerHOST
How have you gone about making sure that, say, the governance at Golf Australia or the governance of golf clubs is appropriate for what's needed?

James SutherlandGUEST
And, and I think, uh, there's, there's really, well, there's probably multi prongs to that, but if I can separate the two.

James SutherlandGUEST
I- in the first instance, from a Golf Australia perspective, we are very conscious of and focused on our role in the community and, and I guess being the, being the governing body for the game and supporting the game.

James SutherlandGUEST
We, we operate in a federal structure, and by that I mean that our state associations are our members.

James SutherlandGUEST
Our state associations have members which are districts and, and associations, and th- then in turn they have members that are golf clubs, and golf clubs have members who are the golfers themselves in, in the broader community.

James SutherlandGUEST
So often I think people can be guilty of thinking about Golf Australia or the national governing body sitting on top of a pyramid and, and looking down on everyone and telling everyone what to do.Um, I like to tell people in our organization, p- particularly newcomers i- into our sport who are working at Golf Australia, that we operate in a pyramid.
8 MINS LATER
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13:50Phil ButlerHOST
How do you make sure you're getting that right balance between the passion, achieving the, the cause, but also keeping that commercial focus firmly in view?
Taiwanese Saxophone Search Party | ’26 EP 072
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James SutherlandGUEST
Well, I think the announcement a week or so ago about Adelaide needs to be seen in the context of the 2028 summer, which we'll see the President's Cup played in Victoria.

James SutherlandGUEST
So the reason why we have moved that and Adelaide have taken up the opportunity to play at North Adelaide is because The President's Cup will be in Melbourne and Visit Victoria and the Victorian government were unable to support it because of their commitment to the President's Cup.

James SutherlandGUEST
So that created that window and Adelaide's come in and they've extended their deal with the Women's Open, but also they've picked up a couple of other men's events that will be played over the course of the next...

James SutherlandGUEST
Six years or so, but we'll continue to talk to Victoria and we're very hopeful of being able to work through a situation where we still see the Australian Open on a regular basis played in Melbourne.

Mick MolloyHOST
It's great to see the big names feeling confident enough and well done to you and your team for getting them back out here.

James SutherlandGUEST
I think, as we know, he won the Masters last year for the first time and came out to Royal Melbourne and he's done the right thing again.
The Australian Open Moves to Adelaide from 2028. We Talk to James Sutherland Live.
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Mark AllenHOST
A- and it sounds like, uh, a bit of a, a mission statement for Golf Australia moving forward.

James SutherlandGUEST
Yeah, I think, Mark, it's probably important to note at the outset as we launch this new strategy is that it's not a Golf Australia strategy, it's actually an industry-wide strategy.

James SutherlandGUEST
And we've, uh, over the last six months, worked very closely with Gavin and his team at the PGA, as well as Karen at the WPGA and then other industry players, um, to talk about where golf is at right now and, uh, and, and what the future looks like, how people feel about it, and what our aspirations for the game are.

James SutherlandGUEST
Um, it's not just true here in Australia, it's all over the world, and we're conscious we're riding a wave.

James SutherlandGUEST
But the, the key messages, uh, for us are all about maintaining momentum, to ease, um, points of resistance, um, and, and to some extent, some of the growing pains that are out there, but also to seize the opportunities as we look to, uh, grow the game of golf and, and make it more accessible to, uh, everyone around the country.
10 MINS LATER
