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James North

Journalist

Jun 10, 2026

1:24
Question two, what do you wish someone had told you about leadership earlier in your career?
1:29
I wish they had told me anything.
1:31
So often, especially agency side back then, you kind of did some good work, went up, and then you didn't really get the tools to lead.
1:40
So you kind of learned or flunked on the job.
1:43
And I think gradually that's changed.
1:44
And I think especially in-house, I think that's definitely improved a lot.
1:49
But I think if there's one thing that it took me a while to realize was that your energy is infectious and it affects everyone.
3:43
The future of in-house creative leadership is...

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