Skip to main content
James Luck

James Luck

James Luck is a sales associate and family owner-operator of JCSGold / Jefferson Coin, a gold and silver bullion dealer in Charlottesville, Virginia, and a regular guest on First Thing Today with Joe Thomas.

Oct 26, 2026

15:20
um that deals in gold and silver and and i imagine they're going to be a little busy this monday as they send out orders placed because uh gold took a a big discount on saturday at least from what i saw saturday morning james luck is on with us uh from jcsgold.com fourth generation how are you doing uh james
15:43
i'm doing well joe and you're right gold and silver really took a little bit of a discount there going into the weekend uh i'm sure Our clients have took advantage of that discount because this morning gold silver popped back up just slightly.
15:56
Gold is up about half a percent back above $4,000 at $4,017 and silver is up about two tenths of a percent to $54.
16:06
So finding some support there, you know, that's been typical for gold over the past couple weeks.
16:11
It gets a little dip, slight dip below $4,000 and pops right back above.
16:16
So at JCSGold.com, our prices update automatically every minute.
16:22
So as soon as you see that little dip, you can place your order and lock in your price there.
17:30
And that's part of why I like what you guys do at JCS Gold, because it's advice about where each individual caller may be in their journey, because the answer for me is not an answer for thee, as I say.
19:32
How are you doing this morning, sir?
19:35
I'm doing well, Joe, and I have some news this morning because gold and silver are on sale.
19:40
That's for sure.
19:41
Gold is down over 1% in the red, down about $50 so far, and currently sitting at $4,091.
19:49
And silver is the big deal of the day, down over 3% to $56.08.
19:55
So some of the lowest prices we've seen on silver in a while.
19:59
And we just were talking about that yesterday, about gold and silver staying in this channel.
21:16
Grab these some silver, though, stacking it, right, James, is what you say, stacking silver?
14:46
How are you doing this morning, sir?
14:49
I'm doing well, Joe, and you're right.
14:50
You can do all of that right there at JCSGold.com. We have a large inventory listed there of collectible coins, graded silver dollars, and all sorts of historic old gold from the 1920s and 1800s U.S. gold coins certified all there at JCSGold.com. And the prices update live so you know that you're always paying accurate prices there.
15:18
And of course, cheap silver bullion options.
15:21
We have a lot of daily deals there on silver bullion where you can get silver right at the market price and sometimes below with zero premium, which is pretty great to see.
15:33
You're getting an even better price on gold and silver today because they're at a low discount.
15:38
Gold is down just about a quarter of a percent, down $10 to $4,115.
15:56
Do you think that this is a comfort point that it could stay at for a while, you know, in between 4,000, 4,100, maybe 42, and it's just going to stay here for a long time? Or do you think that this is just sort of a rest stop?
16:44
How are you doing this morning, sir?
16:47
I'm doing well, Joe.
16:48
Gold and silver are mixed so far this morning.
16:51
Silver is flat even on the day, right at $57.12. No change so far.
16:58
Gold is down about a half percent, down $24 to $4,116.
17:04
Both metals, you know, holding tight, chopping in the sideways channel that we've been in for about two weeks now.
18:12
Sorry, James, I didn't mean to brag on you there, but it's not bragging if it's the truth, right?
18:20
Yeah, no problem at all, Joe.
34:03
How are you, sir?
34:07
gold and silver have been uh you know the front line of the fight against inflation uh you know it's almost since the beginning of inflation uh honestly and uh a lot of people you know have always you know i do hear clients from time to time that say you know i've i've always heard about gold i've always heard about you know buying physical gold and gain in and I just never did it.
34:32
I just, you know, kind of drug my feet and never got there.
34:36
And then, you know, they wake up and they see the headline or they hear us here on the radio and they're like, oh my gosh, gold is now $4,000.
34:43
I remember when it was $600 an ounce and they didn't buy in.
34:48
And the whole point is, you know, it's never too late.
34:52
Start stacking your position and physical gold and silver, you know, to fight your fight against inflation.
35:39
$1.99 trillion deficit, as if that's somehow easier to grasp.
18:21
How are you doing this Friday morning?
18:24
I'm doing well, Joe, and gold and silver in the green so far this morning.
18:28
Still bouncing off of that support they found a couple days ago.
18:32
Gold is up about a third of a percent, up $13, $4,183.
18:35
Silver is up over half a percent to $57.78.
18:52
So, I mean, you have an opportunity to get in now before it climbs back up there, don't you?
18:58
That's exactly right.
18:59
The prospects for silver haven't changed yet.
15:54
How are you doing this morning?
15:58
really great point probably tell a lot of our our customers you know that golden so physical gold and silver should be a portion of your portfolio definitely not the whole thing you know you never put all of your eggs in one basket you know it's right we're not thinking that you know everyone should invest every spare dollar they have in physical gold and silver but it should be a portion of your portfolio so you can be protected against the shrinking dollar and against anything that may come up in the world.
18:01
Right, James?
18:02
That's exactly right, Joe.
18:04
And you don't have to worry about any commissions or extra charges or weird charges at checkout that increase your price there at the last second.
18:14
The price you see on the website is the price you pay, and that updates in real time every couple of minutes as the gold and silver price move constantly.
18:23
So you're always getting the best deal locking in as soon as you hit that purchase button.
29:33
I'm
29:36
going to stay weekend with the family.
29:37
So that was nice.
29:39
I'm back at shipping out packages for GCS gold this morning.
29:43
It looks like a lot of our clients took advantage.
29:45
of the cheaper prices on gold and silver over the weekend.
29:48
Silver really taking a dip down 1% to $58.53. And gold down about a half a percent, down $19 to $4,141.
30:22
Am I right?
19:36
Cool
19:36
... found from the shipwreck, uh, which is pretty cool.
19:38
It usually comes with a whole information packet, uh, you know, about the ship and, and about the wreck and the discovery, which is pretty cool.
19:45
So check out jcsgold.com, uh, for when we have some of those unique items in stock.
20:05
... before the, the rate increase next week?
20:08
Yeah, gold and silver are feeling a little bit of a bounce, uh, so far this Friday.
20:12
Gold is up, uh, 1.25%, up $52 to 1,400, uh, $4,185.
20:20
Uh, silver is up almost 2%, so really bouncing from its support level yesterday.
20:48
How are, how are you doing this morning?
20:51
I'm doing well, Joe, and, uh, gold and silver are mixed so far this morning.
20:55
Gold is up just about a little bit over a tenth of a percent, up $5 to $4,116.
21:01
Still really finding support there at that $4,100 level.
21:05
Uh, silver, on the other hand, is on, uh, pretty much a major discount this morning.
21:11
Silver is down over one and three quarter percent to $58.73.
21:17
Wow.
21:17
Silver has broken below the $60 support level and now trying to find a new support zone down in the 50s.
32:13
on you know who is and how bad things really are and how blessed we really are in this place sunrise sermonette over here on the eastern seaboard our friend james is at jcsgold.com helping folks navigate the stormy waters of the straight of gold and silver investing and there are lots of people on both sides trying to take shots at you when you're trying to invest there james how are you doing this morning sir
32:43
This morning, gold is down a little bit over 1%, down $48 to $4,115.
32:45
Gold's really trying to find support there at that $4,100.
32:47
So we'll see if that can hold today.
32:48
It's at $4,115 at the moment.
32:49
Silver is down almost 2% today to $60.14. Again, silver trying to find that support there right at $60, even a psychological level there for silver.
33:12
So great buying opportunities at JCSGold.com. All of our prices update automatically.
34:54
So something's moving in the marketplace.
15:00
Did he ever reach out to you guys, James?
15:04
Yes, he did, Joe.
15:05
I spoke to John yesterday.
15:06
We had a great conversation, and it sounds like we're going to be able to work out getting him some gold and silver.
15:14
Oh, that's
16:29
commodity anymore?
16:31
It's not reacting in the way that it did 15, 20 years ago, no.
16:38
But there are so many different factors playing into it these days and the way that inflation has gone, especially since COVID.
20:15
Uh, how are you doing this Monday morning, sir?
20:18
I'm doing well, Joe, and our biggest thing at jcsgold.com is to not overcomplicate investing in gold and silver, uh, and, and making it a bigger deal than it needs to be.
20:28
Uh, and that's why we always, uh, tell our clients that the best thing to do is to stack gold and silver over time, and we can work with you to find, uh, you know, what gold and silver physical product fits your budget, and then to buy that once every two weeks, once a month, once a quarter, uh, whatever fits your, uh, you know, financial situation.
20:50
And then you just stack that over time.
20:52
You don't have to play the rollercoaster of price swings up and down.
20:56
Uh, but by doing that, you can...
20:58
You will take advantage of the discounts naturally if you're just buying on a set schedule.
21:16
Wow
30:07
So how are you doing this Friday morning?
30:10
I'm doing well, Joe, and you're right.
30:12
Our goal really is just to help people find the best product that fits their investment portfolio when they're looking into physical gold and silver.
30:23
You know, we know it's not going to be the entire portfolio, but we do recommend that it's about 10% or a fraction.
30:30
It's just a piece of the puzzle of the overall picture of your investment to fight inflation.
30:36
And to fight against the shrinking dollar.
30:38
Gold and silver are just at even so far this morning.
31:41
The autumn seems to be one of those busy seasons for people stacking the silver.
20:12
How are you doing, sir?
20:15
I'm doing well, Joe, and gold and silver are both still on discount this morning, right at the multi-week support levels here.
20:23
Gold is up a quarter of a percent of $9 to $4,166.
20:25
Silver is up about a half of a percent to $60.67.
20:34
So both metals really holding right here at support over the past couple of weeks.
20:45
But if you look at graphs, which you can find at JCSGold.com, you'll see that gold and silver sort of plateau for a while and then they move again.
20:56
Yeah, that's right.
20:57
The gold and silver have a breakout run and then they kind of consolidate and chop sideways in a channel and then drop and find support and same thing, kind of build that base, which gives our clients a lot of opportunities to take advantage of these lower prices because Our prices at jcsgold.com automatically update in real time with the gold and silver spot price.
16:48
packing boxes the luck family's version of cinderella um but he is uh he is here for us now to tell us how gold and silver are doing morning james how are you sir
16:59
i'm doing well joe and gold and silver are mixed so far this morning both metals uh still trying to find some support gold is uh just in the green about two uh two tenths of a percent up about six dollars to four thousand One hundred and eighty eight dollars trying to see if it can get above forty two hundred and stay there and really find some support here.
17:23
Silver is down about one percent to sixty dollars and eighty eight cents really finding support there at that sixty dollar level and which a lot of our clients are seeing.
17:32
This is a great buying opportunity in silver.
17:34
because the prospects for silver hasn't hasn't changed over the past six months over the summer silver is still in high high demand and the price is at a discount a lot of people are taking advantage of that
19:44
And one of those things that you chart at jcsgold.com. It's not just gold, silver, but gold, silver versus currencies and things like that, right?
19:54
Yeah, that's exactly right.
19:55
And you can see there that gold and silver compared to the Dow or the S&P or even the price of oil.
19:39
Mm-hmm
19:39
... and that, and that's a, you know, a tale as old as time.
19:42
Um, you know, even beyond the, the Roman Empire, uh, you know, every civilization was, uh, used gold as their monetary, uh, policy to, to have value.
19:53
Um, so, you know, that's, that's what we always fall back on.
19:57
Uh, you know, s- uh, we use dollars to, to buy things, but you, you know, if you really wanna store value, you can zoom out on the gold chart and you can see that over time, you know, the dollar has, has been, quote, "shrinking," where, you know, the gold has steadily been going up, uh, over time.
20:14
And, and today, they're, gold and silver are trying to find some support.
20:18
Gold is up, uh, almost 1% in the green, up $34 to $4,149.
21:01
Uh, is that your experience as well, James?
17:23
How are you doing this Monday morning, James?
17:26
I'm doing well, Joe, and it looks like it is gonna be a busy Monday.
17:30
A lot of our clients have been taking advantage of the discounts on gold and silver here, uh, which have continued, uh, pretty steep, uh, this, uh, Monday so far.
17:39
Gold is down 3%, down $129 to $4,155.
17:52
Mm-hmm
17:52
... breakout that we had about a month ago.
17:54
We've given up about those gains all back now.
17:57
Uh, silver is down about 4.5% to $61.31 You can get some of the cheapest silver, um, in the past couple weeks here at jcsgold.com. And that's the great thing about, uh, our website, is it, it updates every couple minutes with live pricing.
20:38
How are you doing this morning?
20:40
I'm doing well, Joe.
20:41
And you bring up a great point there.
20:44
A lot of people think, and as you witnessed the other day with the amount of shipping that I was doing, a lot of people think that we have multiple employees and we're such a big business.
20:56
And we are a big business in the fact that we can ship gold and silver all across the country.
21:02
and we have clients in every single state.
21:04
But it's really just me and my brother and my parents.
21:16
How are gold and silver doing this morning?
14:41
So did the UN General Assembly speech have any impact on the price of gold and silver?
14:49
Not so much yesterday.
14:50
Gold and silver actually had a little late day bounce yesterday, but are back on a discount so far this morning.
14:57
Gold is down about 1%, down $42 to $4,316.
15:00
You know, we're kind of chopping around in this tight channel here that we found ourselves in for the past two weeks.
15:10
After the breakout about three weeks ago, silver is down about two and a half percent.
15:16
So quite the sale on silver this morning.
15:32
I think there's charts that would be indicative of this at jcsgold.com in your transparency promise to everyone that we're due kind of almost if history is any sort of indication that we've been plateaued for a while and we're probably looking at something coming in the near future in an increase.
17:53
In the world of gold and silver investing, James, you guys have seen a lot of these U.N. meetings and a lot of these stomping of feet and standing behind podiums demanding somebody must do something about this immediately, immediately, immediately, haven't you?
18:10
that's exactly right joe we really have seen it all over the years uh and and we've been we've been here along for the ride of the roller coaster of gold and silver prices but you know the main thing is that when you zoom out you see that that roller coaster trends up over time uh gold and silver if you zoom out to a multi-year graph you can see that even though it has ups and down days and weeks and months it does trend up over time because it all has to do with the shrinking value of the dollar.
18:39
And growing inflation increases the value of gold and silver, just like real estate or any other commodity like that.
18:49
Gold is down just slightly today, a slight discount here down just a third of a percent to $4,330.
18:57
Silver is down about just about half of a percent here this morning to $65.57. And that's why we always tell our clients, you know, to just buy your allotted amount once every two weeks, once a month, whatever your budget allows.
19:14
That way you don't have to try to play the game of when to get in the optimal time.
19:20
Just buy your allotted amount and stack silver over time.
19:26
And that's, you know, the experience I was trying to bring out to you is that long view, that ability to look beyond the horizon is very important in any kind of investment, but certainly something like gold and silver where it's, what do you call it, stacking silver, you know, where you're buying this stuff not so much to day trade it, but to build on it and to build a foundation of it, right?
17:53
But if you call at the right time, you probably can talk to James, right?
17:57
That's exactly right.
17:58
I answer the phone most of the time, Joe.
18:01
And while I'm packaging up boxes, I'm Answering questions on the phones.
18:06
I love talking to clients and figuring out the best silver or gold product that fits their budget because everyone has a different story.
18:13
And gold is a little bit on sale this morning, down about half a percent to $4,351.
18:16
Silver is right at even so far this morning at $66.25.

19 MINS LATER

37:20
Cloacher.
Mac McDonald
Mac McDonaldCORRESPONDENT
6:51
Gold is up 1% of $46 to
6:52
$4,388.
6:52
Silver is really breaking out again.
49:24
James, how did gold and silver do?
49:28
Yeah, gold and silver in the strong so far this morning, Joe.
49:31
Gold and silver had a little bit of a roller coaster yesterday afternoon when the Fed was announcing their rate hike.
49:37
But gold and silver in the green so far this morning, gold is up one and a third percent of $58 to $4,321.
49:46
Found some support yesterday and bounced in the same story with silver, up almost 2% today to $64.10.
50:36
Would you do it too? I'm sure you heard that somewhere along the line.
50:44
I sure did.
50:45
And you're exactly right.
18:38
James, how are you, sir?
18:40
I'm doing well, Joe.
18:41
And, you know, a funny thing about JCSGold.com is our live price board page, you know, has our it's kind of like our large menu of bullion items of gold, silver and platinum items there on our website.
18:57
And it updates every three minutes.
18:59
And you can see that happen live there.
19:02
at jcsgold.com. We have that on a large screen in our showroom and a lot of people come in and they kind of just stare at it and they see the numbers changing and they're looking at the percentages and the prices and everything.
19:17
And I tell them, I say, you can see this 24 seven on our website at jcsgold.com, this exact page here.
19:51
Is that held on?

Scroll for more appearances

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.