James Hoffmann
Barista and YouTuber
3
APPEARANCES
2
PODCASTS
012
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Oct 28, 2026
The Perfect Cup: Great Homemade Coffee with James Hoffmann
J
33:41James HoffmannGUEST
I would make people coffee and they'd be like, is it supposed to be this bitter? And I'd be like, I have no idea.
I tried to master espresso in 30 days (with zero experience)
2:54
3:08
3:14
3:21
James HoffmannGUEST
The actual process, the actual sort of nitty gritty of making espresso is actually pretty simple.
James HoffmannGUEST
Like for something so simple, how does it go so wrong so often? There's a lot of variables hidden in all of this.
James HoffmannGUEST
So trying to be consistent in what you're doing and understanding what the variables are is absolutely key.
James HoffmannGUEST
And some of the most important variables? The amount of coffee you use is actually really, really, really important because a combination of how much coffee you use and the grind control the resistance that the kind of coffee gives the machine and therefore the brew time.
7 MINS LATER
The Perfect Cup: Great Homemade Coffee with James Hoffmann
J
35:55James HoffmannGUEST
I think good coffee is, comparatively speaking, extremely affordable, and I think it's cheaper than it should be.
J
36:02James HoffmannGUEST
Yes, if you start to spend serious money, you're buying into something else.
J
36:06James HoffmannGUEST
You're buying into kind of an intellectualized experience there where it's meaningful to you about the story of this particular coffee or the experiment behind this particular lot.
J
36:15James HoffmannGUEST
But from a sheer flavor perspective, you're not getting something better necessarily.
J
36:20James HoffmannGUEST
You, you might be getting something weirder or more unusual or rarer, but not necessarily better.
J
36:25James HoffmannGUEST
So, I think good coffee, great coffee is fantastic value for money, unlike great wine, which is harder to argue, you know, that, that a $100 bottle of wine is good value.
36:55
Um, I, I can't imagine those beans were still tasty, but maybe I'm wrong.
