It's a friendship.

Yeah.

I get added to this Facebook group, and Andy and a fellow named Keith were teaching people how to build their sites to get organic SEO leads.

And, you know, kind of... kept moving along, you know, getting to know each other.

And at some point, you know, now at this point, you know, 2018 fast forward to, you know, 2022, obviously I have to kind of a big, big section out at the time I'm working construction.

I was in construction my entire life.

So at the time I'm working construction, I'm back, you know, working at W2, um, you know, Andy starts messaging me, Hey man, what do you do for work? And you know what, uh, you know, what's your goal here with like this website thing you're trying to build? He's like courting me.

We just

Can you give us a kind of best versus worst case of how people approach some of these leads and where you see people succeeding and failing?

Yeah, great question.

This will be really helpful for the audience too.

There's definitely a few things that we see that move the needle substantially.

Speed to lead is probably the number one thing.

There are people out there that think as long as I call this lead within the first 10 minutes, I'm doing a good job.

And The reality is, is like, there are companies that are gonna call these leads within the first 30 to 60 seconds.

What are the red flags people should be looking about when at when they're they're they're thinking of engaging with paid leads?