
James He
Founder & CEO of Artificial Societies (YC W25), AI researcher specializing in computational social science and behavior modeling
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Jul 24, 2026
330. Meet the YC-Backed AI Founder Who Turned Down A Cambridge PhD w/ James He | Artificial Societies
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Amrit ParmarHOST
So tell us about that, how you've grown that team and how you think about that strategy as well.

James HeGUEST
But then we stayed to like a core team of four or five people essentially until March this year.

James HeGUEST
So for a whole year, we stayed very, very lean because in our philosophy, capital is ammunition.

James HeGUEST
So for that year, for that 12 months, We were doing different experimental products.

Amrit ParmarHOST
And on that side too, you said you started off as a behavioural psychologist, you've done research and all of this, but now being the position you are, obviously you're going to have to update so many of your own skills, right? And what part of that journey and your personal development do you think you've improved a lot on now compared to when you first started the business? Where do you think that