To know, how are you managing to balance the craftsmanship of your watches with creating something that people can still realistically afford? Because that must be quite a balancing act.

Yes, absolutely.

It's everything I mentioned in terms of being creative.

So I think to make something quite vague, more specific and add color to that, I can give an example.

So we are trying to make a watch that uses a function or expresses a function that doesn't actually exist in the market.

But what we've found is that there's a base movement that if we made a few adjustments to, would be able to create the watch and the vision that we're deciding.

Now, the problem is, is that that's a nice way of looking at, okay, we've got a base, we make a few adjustments.

I would love to know, what's the one thing you'd like people listening to take away from them? What's the one piece of advice or thing you'd like them to think about when they go away?