So much talk about AI and automation and where it fits in.

Listen to this.

There's a Dutch supermarket that predicted the self-checkout reversal six years before Walmart admitted it.

In 2019, Jumbo, the Netherlands' second largest grocer, launched something called Pletschkaza, a chat checkout, a deliberately slow lane where cashiers take their time to talk to shoppers.

Sounds like a heartwarming, long-winded story.

Well, it's not.

[laughs]

... was ours.

I just want to make that point clear.

With regards to the cost and the price, I mean, you know, it, it all depends on your perspective.

You know, to p- to buy something for £40 and wear it once and throw it away, I would say that is extremely costly.

But to buy a T-shirt or a coat that you're gonna be able to wear every single day for literally years and years and years with a view to one day handing it down to a loved one, I think that offers tremendous value.

So the, so the conversation about price in my mind is, is, is...

I w- I wonder, uh, uh, how difficult it is to preserve tradition when you're competing with global fast fac- fast fashion.