Maybe I'll get Seth to sign it for you.

Yeah, that would be great.

I would love that.

But I try to really optimize content.

Again, we talk about... just how saturated social media is.

Everybody's attention spans are so quick, right? There's so much content at people's disposal that you genuinely have to stop the scroll.

And you mentioned that watch time is the only metric on social media that I create content for.

You know,

Whether you want to believe it or not, at the end of the day, a closed mouth does not get fed.

So you just have to understand that if you talk to any of the most successful people, rejection is inevitable.

Even to this day, I still have people that reject me and whatnot, but I still use it as fuel.

I still use it as motivation.

How do you overcome that? How do you think about people telling

you no over and over again? I'm a firm believer that the world is overly cruel to shy men and it rewards the courageous.

So whether you want to believe it or not, at the end of the day, a closed mouth does not get fed.

So you just have to understand that if you talk to any of the most successful people, rejection is inevitable.

Mm-hmm.

I was just in London, uh, all last week, you know, doing some interviews out there, and I had people from high school, people that weren't even in high school yet, all the way up to people that were, you know, in their 60s that were coming up to us saying, "Hey, we, we love your content." And I always like to ask, "Hey, where do you fol- follow us from?" You know? And it's, it's all different platforms.

And so that's the first one is platform.

Then algorithm.

What's, what's going on right now? Okay, Instagram just launched now you can do up to three-minute reels.

Test some of that longer content out.

See how it performs.

Is there something you do or say? Is it a body language thing? Is there anything you would teach somebody to appropriately approach somebody whom they'd like to kind of draw into their world a little bit but don't know how to do it?

Just first, I feel like everyone knows what you do and what you've created, but For the few people that don't, tell us, you know, how did you start the School of Hard Knocks? What

is it? And sort of what problem does it solve? When I was 19 years old, I was going to the University of Texas at Austin.

And, you know, I, like a lot of people, had a passion for business collectively with my brother and a childhood friend.

We always kind of had that entrepreneurial feeling in us, and we knew that we wanted to do something together.

which is rare because I grew up in the Washington, D.C., Northern Virginia area.

When you think about that area, you think of a lot of government jobs, contracting, defense, politics, but we always kind of felt like we were meant for a little bit more than that.

And so after some time going back and forth, we tried to think about, man, what are some industries right now that are really on the come up And we identified the creator economy at the time.

How do you overcome that? How do you think about people telling you no over

[laughs]

But I, I went all in on TikTok.

I mean, it didn't matter where I was.

I could've been on a train.

I could've been on a plane.

I could've been on a boat.

I posted every day on my personal brand on TikTok.

Right.

[laughs]

I get tagged in a video or set of profile.

And you know, I mean, you know, some people say, like, imitation is the greatest form of flattery.

I actually...

I'm not, I'm not the biggest fan of it, if I'm being honest.

Now granted, there's some people that may say that I've tried to copy style or emulate other people's format who maybe were doing it before me, but like I said, I, I'm a huge believer in, you know, Daymond John has the saying that pioneers get slaughtered and settlers prosper.

Meaning, if you're trying to think about how do I go viral on social media right now, you don't have to reinvent the wheel.

Yeah.

Seems like, as a fan of your show, it seems like you, you respect and love entrepreneurship.

Absolutely.

So what's interesting is that I don't attribute any of my inter- interpersonal skills of being able to go up and talk to people from working at Chick-fil-A and working construction.

Obviously, it's more of like a trade.

It's like a hard hands-on skill.

But I actually like to say this because from six to 10 I lived in South Korea.

So I lived overseas.

[laughs]