And they said they said no

No, but that's like that was done like full display like those like those opinions are like, you know, it was a it was about like Connecticut not actually understanding that where we are today is a byproduct of many philosophies and decisions that were or weren't made right and it's like the refusal to acknowledge change or those things and sort of pump our chests as like the industrious capital that we were in 1950 to 1980 like is what Hasn't got as what God has gotten us to a point where we're now lagging.

Right.

Because like we were just we're trading off of the still revolutionary pride and the success that we had through that era.

And now areas that have embraced technology, have embraced biosciences and truly created these communities around innovative clusters have attracted people and taken off, right? You look at...

Austin or Nashville or others that you know, they found these niches leaned into them and have evolved as Workforce has evolved as businesses of Oz technology and we just have it right like we still go back to Sikorsky Otis and electric boat and you know, we're the birthplace of the burger and pizza capital of the world and like we're the basketball capital world like well egg on our face because Win the championship this year right like so You know, we have not shifted our thinking, and that was what we were trying to get people to understand is, like, we have 350,000, our need for 350,000 housing units.

We only pushed through 1,300 last year.

quick.

down

we end up in the same but same thing is how is it different what's the value right you're saying it's different it's valuable because of the engine the the machinery and i'm saying it's different because of the use and the the meaning that's created Because I experience it on the client side in presentations and storytelling and strategy and understanding of the market, understanding of competitors, understanding of the brand itself.

And I never have to explain like, oh, well, we use 109 different factors.

When I do, I usually start with the psycholinguistics thing because I think that's incredibly interesting.

And as a... as a foundation, a foundation of the beginning of this journey that it's on.

It's interesting.

I often talk about the notion of psychographics itself as being an absolute bullshit part of our industry.

So that's really where XQ is supposed to focus,