So this company went out, they were contracted to go out empty dumpsters.

Who would care about that? But they would get things like the weight, all the volumes of how much trash they picked up at all these different places.

So if you have all these chain restaurants that are publicly traded, you're thinking maybe even just competitors of theirs.

By the volume of trash they're picking up from these places every three days or whatever it is.

You start to see like, is their business going well or is their business not doing well? Like the volumes of trash they were collecting was up here and now it's down here.

Literally one man's trash, another man's treasure in this case, right? And that's a wild example, but that just has to show you that you never know.

Who is typically buying this stuff? Can I paint the cast of characters? Are they companies that we would have, the average person I've heard of? Tell me about who's buying this stuff.

So it really does depend on The type of data, obviously.