How do we ensure that digital transformation in financial services remains human-centered?

I work on the acronym which I call EASE.

E-A-S-E. E stands for education.

From there, whenever you are bringing in a digital platform, any kind of use that is digital, you should always look at it to say, let me educate the masses to learn about it because trust comes from knowledge.

A is accessibility.

How accessible is this tool? If you bring in a product that requires four pages to explain, then definitely you are aware of it, which also speaks into the S, simplicity.

You shouldn't create products which have got multiple menus and everything.

and