Yeah.

And so then it advanced, and really the, what shifted for me, uh, between 2019 and when I called you, uh, a year ago, was, um, a discussion I had with my friend Bob Casper, and, um, he said of some things to me in a discussion.

We were just talking about, "What should we be doing to help advance the kingdom?" Like, what, what really would move the needle in helping, um, people grow and transform spiritually, live deeper in the kingdom? The stuff that I'm passionate about, stuff that we've been doing at The Apprentice Institute, and, and Bob just started talking about books.And the power of books.

And I said, "Okay, let's...

I'm, I'm listening.

I'm, I'm, I'm in.

I love books." [laughs] And, and, and he just said, "Look, books are powerful resources that God uses to change people's lives." And he said, "Look at your own life, Jim.

[chuckles]