Adam Sokol.

At the tone, please record your message.

Yeah, thanks, Adam.

That's a really good question.

And that's hard, right? These days, there is so much going on around us in the marketing world where pace, pace, pace, faster, faster, faster, reacting, reacting, reacting to technology, channels, platforms, the world.

It's hard.

to stay the course.

If we were face to face or on a video call, you'd see enough gray hair on me to know I've been around the block a couple of times.

So let them let them believe it, you know.

Yeah, yeah.

Well, they found out there's a region in the brain in the back near the visual cortex that gets crossed, and people get it crossed in different ways.

The neural pathways get crossed.

And their senses get mixed up a little bit.

And so some people will taste letters.

Some people see colors for letters or numbers.

So now as you grew older, how else did you explore your interests from childhood?