[laughs]

Uh, but yes, this brand new K4 sat on the, on the, uh, sidewalk there, and I just stopped and looked at it for a second, and I recognized it as being a very low trim level.

Okay, so the person was really going for the value side of things.

But I'll be damned, it still looked good, you know? Good, uh, tire and wheel, uh, sizing, uh, nice, uh, uh, color combinations, um, you know, matte finishes, uh, mixed with other dark finishes, mixed with the color itself.

It just, it all, it exuded more than what we know is the MSRP on it.

And I think, um, that's something that Kia is, is, is very, very good at.

So I, our US team here is, I think, top of the game when it comes to packaging the vehicles, putting in ways that people are proud to own.

Hmm

You want to walk us through that?

Yeah.

I mean, I think that's a great segue into what we're able to do now, especially in the electrification space.

we introduced, we'd already shown the EV3.

It's already on sale in other markets around the world.

In fact, I was speaking to my associate at Kia UK last week and he said, since introduction, it's been the top selling affordable EV in the UK market and doing equally well across Europe.

So we knew we had a kind of a winning combination there.

Okay.

You got to be right in the middle of

that.

And if you remember back, the Obama administration brought in a guy named Ed Whitaker from AT&T.

He brought his own head of communications.

Executive team and all that.

I'm sure you guys remember Selim.

And he kind of looked around the building and said, GM doesn't have a person that kind of acts like an intermediary between...

I want you to figure out how to get me there.