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James Bates

Founder, CEO and Chairman of AdviNOW Medical, an AI and augmented reality healthcare automation company based in Scottsdale, Arizona.

Oct 30, 2026

2:04
It's like, how do you think about where you begin to automate?
2:07
I mean, that's a great lead into the founding story of AdviNow Medical, because ultimately that's how we decided to do it.
2:14
I've been in the high technology field for 30 years.
2:17
Most recently, before AdviNow, I ran a billion dollar business in self-driving vehicle technologies.
2:22
And this is in the days before AI was cool, if you will.
2:25
And, you know, we sold the business and as an officer of the company, it was a good time for me to retire.
2:30
And I retired and started looking at what else I was going to do.

14 MINS LATER

16:04
Any learnings there in how to find those champions and cover those champions and find their incentives and uncover their incentives?
0:40
So listen, why don't we go ahead and jump in? James, when you first looked inside of a medical practice as an engineer, what work did you see people doing that you thought a system should be doing for them?
0:50
Yeah.
0:50
So I think for that question, it might be appropriate just to kind of walk through the founding story of the company because that kind of tells that story.
0:58
So I mean, I'm an engineer.
1:00
I've been in the high technology field for 30 years.
1:03
Most recently, before Advenow, I had the opportunity to run a billion dollar business that made self-driving vehicle technologies mainly.
1:10
We created the technologies that enables cars to auto brake and auto steer.

11 MINS LATER

12:27
None of us did.

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