You've got 250 out of the 600 big ones.

Big ones.

And there's a few reasons for that.

We have community champions in 390, roughly, of our larger stores as well.

You definitely want that link there because they know their communities best.

And where they've got the autonomy to understand their communities and engage with them, that's the best, that's where you tend to see the best response come in.

So we're in 250 stores at the moment.

Is there maybe a way of thinking of developing this that isn't just about the physical book?