What we're as a publisher, like if where do I start as far as getting my my marketing and branding together? OK, that was a lot, but

no, no, no, no. It's a really good lead in.

Look, look.

I am the kind of person who likes to balance marketing theory with what's actually practical.

And I don't like to get stuck in a lot of theory and theorizing and all of that.

So for me, my step one would be to actually understand your audience.

Now, there are two ways of doing that.

Would you here simply bump this number up for 30 days or 60 days or like how would you approach testing?