Yeah, that's how they make their living.

Well, Well, that was it.

And I kind of was like, you know, I was working with a handful of brands at the time and I was like, why are we shooting people that don't even wear your product? And I got really lucky where I'd approached a few clients and was like, why don't we...

Instead of employing, paying lots of money for a model who doesn't understand your brand, why don't we work with people who, you know, actually genuinely are part of your branding and culture? And this was like pre-influencer.

So I got really lucky there where I kind of started to make that shift in my work and was like, let's work with real people who genuinely were your staff.

And then I started doing that and then boom, influencers were born.

And so I got lucky in that sense of my career that I was already doing that and so that really helped me.

thought