So what was it like prepping for that?

Yeah.

So I obviously did a lot of research on the Baywatch show, and it's, like, a show my parents watched too.

So it's like, uh, there's this whole, um...

You know, it's known about, and then they're revamping it in January, so super excited.

Obviously you have the cast, Lilly Dunn, Noah Beck, um, this amazing cast.

Uh, Stephen Amell, who's like my favorite.

Why do you think you have been able to accomplish what you have? Uh, and what is the secret sauce about what you're doing?

Maybe you make them a million dollars more, right? Or at least get them, like, a bunch of brand awareness or things, and they're, they're less price sensitive.

Yes.

I actually thi- that is exactly, you know, what I was thinking.

It's like the, the tar- the company changed obviously when I went from large scale UGC to activations and events.

And I'd say, you know, if a smaller brand wanted to do sorority activation, I'd tell them it's dumb.

I think it's stupid.

Um, 'cause one, the sorority won't be as excited a- as if it was a big brand like BodyArmor.

Yeah.